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Instapage is one amongst the highly used landing page builders. Using Instapage, digital marketers can increase conversations by creating and optimising landing pages.
They can automatically connect their landing pages to advertising platforms like Google and Facebook.
With an average conversion rate of over 16% and two million landing pages, Instapage is helping customers across 100 countries to get more value from their campaigns.
There is no need to have coding experience or designing skills because Instapage simplifies the process of creating effective and pixel-perfect landing pages.
Instapage provides 200+ mobile-friendly and customizable templates which are perfect for Lead Generation, App Downloads and Webinar Registrations.
- Superfast creation of landing page.
- Customizable templates and Instablocks.
- Access to 35 million Bigstock images.
- Robust analytics reports.
- Support AMP Landing page.
- A/B testing.
- WordPress integration.
- Interactive widgets.
The core plan costs $149 per month when billed annually. This plan gives everything to start capturing leads quickly, like responsive pages for all devices, robust integration ecosystem and heatmaps.
Their Enterprise plan is quote-based and has advanced features, like dedicated success manager, AMP pages, improved security features and many more.
They are also providing a 14-day free trial to access the core plan.
Unbounce is one of the best landing page builders in my list. 15,000 businesses across the world use Unbounce to create optimized landing pages with no coding.
Unbounce provides features to create and publish landing pages, websites popups and sticky bars.
Key features include 125+ Mobile-friendly templates and dynamic keyword insertion for Search Engine Marketing campaigns. This is a great feature that replaces the keywords of the landing page according to the user’s search query.
Unbounce doesn’t have any analytic tool but they provide integration options with many apps like Campaign Monitor, MailChimp, HubSpot, Salesforce, and Zapier etc.
They are also offering a trial period of 14-days to test the product before purchasing the paid version.
- Easy to use drag and drop functionality.
- 125+ mobile-friendly templates.
- Dynamic keyword replacement.
- AMP ready landing pages.
- Custom domains.
- SSL encryption.
- Popup and sticky bars.
- WordPress integration.
You can start with their Essential plan which costs $79/month. The premium package costs $159/month, and the Enterprise plan will cost you $399/month if billed annually.
You can opt-out for a 14-days trial period to test their features.
Landingi is a page builder used by 4,000 brands, which includes giants like Sony Music, CallPage and PayPal.
While using Landingi, you can choose from pre-built templates or can create from scratch. You can also call the Landingi team to build landing pages for you. This feature sets them apart from other landing page builders.
They are offering unlimited landing pages, unlimited leads and unlimited pop ups.
To create pixel-perfect landing pages with Landingi, you don’t need coding skills. Landingi makes creating and publishing landing pages easy.
Landingi also offers some awesome features, like drag and drop landing page editor, 100+ mobile-friendly templates to improve conversion and many more.
- Easy to use drag and drop editor
- In-built Analytics Tools
- A/B split testing
- Third party integration like MailChimp, HubSpot and Zapier etc.
- Basic automation features
- 100+ per made templates
- Templates are very simple to use
You can start with the Core plan, the cost of this plan is $29 per month, the Create plan costs you $45 per month, Automate plan is $59 per month and Agency plan starts from $145 per month.
All plans come with a free 14-days trial. You can test all their features.
With Leadpages you can easily create stunning opt-in campaigns to capture leads. You can also integrate all digital marketing tools.
Leadpages offers plenty of features like dynamic text replacement, email integration and CRM. The best part is that Leadpages suits the needs of every individual, from DIY digital marketer to the large digital marketing agency.
Leadpages is the cheapest option in my list of best landing page builders. But it’s low price didn’t compromise with the features they are providing.
There are 160+ free mobile-friendly templates.
They lack in terms of page design. Their page editor is not easy to use and landing pages don’t look as good as Unbounce and Instapage.
- Drag and drop page editor
- 160+ responsive templates
- Coming soon pages
- In-built on-page payments
- Facebook ad builder integrated
- Integration with WordPress
- Third-party integration with 40+ tools
- Low starting price
They are offering Standard plan as the starting plan is $25 per month, the cost for Pro plan is $48 per month, and Advance plan is $199 per month.
Use their free 14-day trial to check their features.
Wishpond is one of the fast-growing companies in the SaaS and Marketing world.
Wishpond is not only a landing page builder, but you can also create pop-ups, social contests, and run basic automation tasks.
They are offering unlimited landing pages, social contests, and pop-ups even in the basic plan.
Wishpond provides pre-designed mobile-responsive templates. The use of the right colors and well-placed buttons and text encourages users to click.
Wishpond follows a unique approach to landing page builder business. They are offering two options: Do it yourself or Done for you.
In the first option, they give the ability to create and launch landing pages very fast and with ease.
- Lower starting price
- 100+ mobile-friendly templates
- Integrates with 300+ other services
- Provides additional marketing automation tools
- Unlimited landing pages, pop-ups, and social contests
- Access to a knowledge base
- Easy to use for non-technical users’
- Live chat support
Wishpond offers three pricing plans. The ‘Starting Out’ plan costs $49 per month and caps at 1500 leads.
The next level plan is ‘Everything You Need’, the cost of this plan is $99 per month and this gives the 2500 leads.
For growing businesses, the plans start from $199 per month with the capping of 10,000 leads.
In every plan, you can create unlimited landing pages, forms, pop-ups, and email marketing.
There is a 14-days free trial for those who want to give a try before buying any of their plans.
ClickFunnels is not purely a landing page builder. It provides an out-of-box solution for the entrepreneurs in the field of consulting services or selling online courses and needs landing pages, email marketing, and payment solutions all in one.
ClickFunnels provides tools to create landing pages, product launch pages, lead generation pages, and membership websites.
ClickFunnels offers a variety of sales funnels to sell any type of product online. Just select the sales funnel, choose your design, upload the logo, modify the pages with drag and drop editor and your pixel-perfect funnel is ready.
You can create and start your affiliate program if you purchase its highest-tier plan.
- Very easy to use
- Out of the box sales funnel templates
- Can create opt-in funnels and membership websites
- High converting shopping cart with one-click upsells
- Easy to add tracking code
- A/B testing
- 24/7 customer support
ClickFunnels offers three pricing packages. The starting plan starts with $97 per month, the price of the Platinum plan is $297 per month, and the top tier plan costs you $1497 per month.
You can also access their features by enrolling for their 14-day free trial.
36% of the entire websites use WordPress. Elementor has built an awesome business by targeting the only WordPress.
For WordPress, Elementor is the most popular page builder. More than 5 million users trust Elementor. Elementor got more than 5,000 reviews and the average review score is 5/5.
Elementor offers advanced layout, design elements, and styling to your WordPress website. It doesn’t require any coding knowledge.
In Elementor’s free plan, you will get everything you need in a landing page builder. However, you can get more advanced features in their paid plans.
- Simple interface
- Affordable WordPress plugin
- Availability of free version
- Large library of templates
- More than 90 elements
- Can create pages mobile and SEO friendly
- Pop-up builder
- Forms can be integrated with many other marketing tools
- WooCommerce support
Elementor offers a free version of the plugin, with 30 basic elements.
You can upgrade To get 300+ pro templates, pop-up builder, 90 custom elements, and WooCommerce support. Paid plans start from $49 per year for one website, $99 per year for 3 websites, and $199 per year for 1000 websites.
The landing page is a web page with information regarding your services/product and one Call to Action. This page may also contain some offers, sign up form, special event, or other instances to capture leads.
Landing pages are a crucial part of a sales funnel. A landing page is where a visitor lands via organic search, Google ad, or any other ad campaign on any platform.
You can make any page on your website as a Landing page. A Landing page could be a homepage, a standalone page, or a page within the website structure.
A landing page builder is a service that helps to create intuitive and user-friendly landing pages. With the help of pre-designed templates, you can create customized, targeted landing pages to increase the conversation rate.
Many landing page builder services provide drag-and-drop features to help customize landing pages. They also offer elements like CTA, text, image, and color options to make interactive landing pages.
Below are some of the benefits of using landing page builders:
Landing page builders must have pre-build attractive, creative, and mobile-friendly templates.
Most of the Landing page builders provide pre-built landing page templates. You can customize them according to the need of your business.
Marketers’ goals in creating landing pages are to generate leads and getting visitors to register.
To achieve these goals, digital marketers require various tools like email marketing tools, opt-in page builders, webinar platforms, SEO tools, etc.
Hence they provide integrations with these types of tools. One of the primary benefits of using a landing page builder is that it offers integration with almost every popular tool.
Most landing page builders provide the features to create landing pages very without any technical or coding experience.
You need to follow their instructions to use in-built elements.
Almost all the landing page builder provides a drag-and-drop editor. You can choose and drag-and-drop any element you like to the landing page.
Landing page builders also provide the pre-designed templates. That makes landing page creation very easy.
A marketer needs to know the increase and decrease in the conversion rate of the landing pages. A/B testing is a must for landing pages to test every parameter of landing pages before going live.
With continuous testing, you can optimize landing pages to get better results.
One of the benefits of landing page builders is that they come with the feature of A/B testing. You don’t need to buy a tool for A/B testing separately.
Many good landing page builders offer flexible options to publish landing pages. They provide sub-domains, sub-domains allow managing landing pages separately from the root domain.
The marketing team can control the publishing of landing pages on subdomains and can run campaigns without the help of the IT team.
No, the website is not mandatory to use a landing page. You can create a standalone page without having a website. Even some landing page builder allows you to create a small website with multiple pages.
The website can have multiple pages and used to show some information about your business or services, like Services page, Contact page and About page, etc. Landing pages, on the other hand, are created to capture the leads from marketing campaigns. The purpose of landing pages is to convert a visitor into a lead.
Landing pages are good at converting leads into customers and selling products, so they should be set as no index for all the search engines. If the landing page is hosted on your website, they should not be indexed by search engines else they will slow down your crawl rate.
You can use a free or high-quality paid builder to create a landing page. The cost of landing page builder starts from $10 per month to $199 per month. The price depends upon the features you need, hosting multiple pages, and the size of the database.
Below are steps to create a landing page in WordPress:
1. Download the Elementor page builder plugin.
2. Create a new WordPress page.
3. On this page, choose layout on the right sidebar and then click “Edit with Elementor”.
4. Add elements to the landing like text, images, and videos to show your services or product.
5. Add Call to Action (CTA).
6. Click on “Publish” to publish your first landing page.
7. After publishing the landing page, you can any time go back and make changes.
Here are some steps to test and optimize your landing page to increase conversion rate:
1. Define the testing goal clearly.
2. Use the A/B testing tool provided by the landing page builder or any third-party tool.
3. Change one element at a time (like image, call-to-action, headline, button color, etc.), so that you know which element is causing performance change.
4. View analytic reports to see which landing page is doing better.
If you have a well-planned marketing strategy, landing pages are very fruitful. They are part of paid digital marketing campaigns, so they don’t rank on Google, but they provide immense value to your paid campaigns.
It’s OK to have navigation on your landing page, but it depends on your targeted audience.
If the campaign is for new people who never visited your website, it is good to have navigation. So this allows them to interact with your website.
In other cases where you are re-marketing for people who already visited your website, then you can remove navigation to avoid any distractions. They can focus on your offer.
In both cases, at the top, you should add your logo and link it to your home page of the website.
Landing pages are a critical part of the sales funnel. So you need to create the best landing page for you. You can’t afford an inferior landing page to increase ROI and to intensify your digital marketing efforts.
To create the best landing page, you need to choose a landing page builder very carefully. Before finalizing, make sure to test their features to find out the perfect landing page builder for your business.
Each landing page builder listed here can help to increase your targeted traffic. You can easily find out the best option for yourself.
Mention in comments, which is your favorite landing page builder.
Parminder is a full-time blogger and Digital Marketing specialist who has helped people build a profitable online business for over a decade.
BloggingHive.com is to give tips, strategies, and techniques you need to grow business online. No high-level advice, just insanely actionable information that works.